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Emerging Digital Art Technology

Nowadays in the cultural field, which is made up of concrete and tangible pieces of art, digital technology is at the heart of significant change in many areas of our lives.

Digital art has evolved into mediums that enable artists to revolutionise traditional art forms, such as 3D virtual reality (VR) or computer graphic techniques. It's essentially a new tool that will be used to push the boundaries of creativity and imagination for a variety of artistic purposes.

A fascinating way to promote sales

The rise of digital technology has made it possible to generalise the process of purchasing a work of art, which was previously restricted to regular customers of auction houses. Online marketplaces selling inexpensive paintings and drawings are reshaping the rules of supply and demand. Thousands of previously unknown artists now have access to an online market and a variety of monitoring software that handles all aspects of the buying and promotion processes.

Some argue, however, that digitalization in art means a loss of quality because anyone with a computer can now paint or draw and have access to a large number of clients via the internet. For some, this means that art is becoming less exclusive, losing its sense of uniqueness and beauty.

A brand new way of creativity

Just like exhibitions, plays, ballet, and opera, digital art also includes new art experiences; virtual reality has become the primary tool used to shape those experiences.

We can now sit on a living room couch and be in the middle of a Vivaldi concert at the Fenice in Venice or surrounded by a Van Gogh painting. We can also sit alone in front of the art and experience what it's like to be in the midst of creation.

Many national museums are attempting to capitalise on this technological shift by digitising their collections and archives in 3D, a new and powerful marketing tool. They will be able to provide clients with easy access to their collection if they have an internet connection. That means you'll be able to get a close look at the Mona Lisa without being bothered by other visitors.

New ways of promoting, selling, and creating digital art are rapidly emerging and evolving. This is an opportunity for a younger generation to deepen their interest in art and enrich their artistic emotions and experiences by using their knowledge of digital tools.


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